Product Owner role in Custom Development?

Off-topic:

Attended a presentation of Jeff Sutherland on Scrum the other day: became aware of the high responsiblity of Product Owner for driving iteration planning. I fully agree to this for software product development.

Now, who is doing the job of the product owner in a custom development situation, with business department as customer? Think, this could achieved by close cooperation of analyst and business responsible. In the sense of a product owner, they are able feed the project management with iteration planning.

Although, in custom development often technical and organisational restrictions are strong as well (especially the latter, if e.g. a processing center is involved). If you run your own product development you are usually more self-determined on these influences.

So, Product Owner responsible for iterations in individual software development?
Good idea, if(f) requirements are the dominant iterations trigger.

About modelpractice

Modeling Theory and Abstraction Awareness in strive for scientific rigour and relevance to information systems engineering.
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